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Content marketing is the hottest, shiniest new thing in digital marketing.
If you are looking for sustainable long term quality traffic to your website, you need to invest in content marketing. It takes a few months for it to kick in, so it's not a short-term solution like Pay-Per-Click, but when you see your enquiries and sales doubling and tripling, you will realise how powerful it is.
The search giant is now ranking websites in a much bigger way based on the content that is produced on the website and how much this content is subsequently consumed, by whom and where.
If search engine optimisation used to be about back linking, it's now all about content creation.
High quality, original content that is relevant to your audience
Content to be clearly identifiable by the Google 'authorship' tag
Content to be shared and consumed across multiple channels e.g. e-zines, social media networks, etc.
Many businesses embrace content marketing initially because of the ranking benefits on Google. They then realise that the content itself also increases the credibility of the business and generates leads or product sales.
Drive traffic and increase leads to your site
Increase brand awareness and loyalty
Be recognised as a thought leader in your industry
Encourage your audience to share and interact with your content
Expand your reach by building your networks through social media and email marketing
Get discovered by people actively searching for your product or service
Stand out from your competition and foster trust
